Measure the campaign’s lift.
For growth teams and performance agencies
Build an incrementality product that helps a team decide what its marketing budget should support. Connect test design, comparison groups, and observed outcomes so a spending decision rests on an analysis the team can inspect.
- Define the comparison before the campaign
- Inspect observed differences between groups
- Keep uncertainty beside the decision
A way to earn: Sell team subscriptions and agency workspaces.
A focused first release: Support one channel with a repeatable holdout-test report.
The customer leaves with: A comparison against a defined control, with test assumptions and limitations visible before a budget decision.
Agree what the test must show.
For product teams testing a new idea
Build an AI planning assistant that turns a product proposal into a testable question, measurable outcome, and reviewable experiment brief. Resolve what success means before the team spends time shipping the change.
Where AI helps. AI drafts hypotheses, measures, and review questions. A qualified reviewer approves the test design; generated text is not evidence of causation.
- Define the customer outcome to measure
- Surface assumptions that need review
- Save the decision rule before results arrive
A way to earn: Sell per-team subscriptions with shared experiment histories.
A focused first release: Draft and review experiment briefs for one product team’s recurring decisions.
The customer leaves with: An approved hypothesis, primary measure, comparison plan, and decision rule agreed before implementation.
Choose with the facts in view.
For operations and strategy teams
Build a decision workspace that helps teams compare real alternatives instead of debating disconnected opinions. Make costs, dependencies, and assumptions explicit, then record why the chosen option fits the situation.
- Compare options against agreed criteria
- Assign owners to uncertain assumptions
- Revisit the choice when the facts change
A way to earn: Sell organisation licences and facilitated decision workshops.
A focused first release: Own one recurring choice, such as selecting an operational supplier.
The customer leaves with: A recorded choice with the alternatives, trade-offs, and assumptions that would trigger a review.
